Saturday, June 12, 2010

Group Assignment for Entrepreneurship

We are assigned for the entrepreneurship assignment to create a new 'green' business with Parkson Holdings as our host to expand their company's market share by penetrating into the Middle East market.
We are allocated to create a business plan as well as our green product in terms of profit and also beneficial to overcome the obligations through our go green project.


Firstly, the country we have chosen is Egypt, which is the northern side of africa in middle east.




Egypt is one of the most populous countries in Africa and the Middle East. The great majority of its estimated 78.7 million live near the banks of the Nile River, in an area of about 40,000 square kilometers (15,000 sq mi),where the only arable agricultural land is found. 


The large areas of the Sahara Desert are sparsely inhabited. 


About half of Egypt's residents live in urban areas, with most spread across the densely populated centres of greater CairoAlexandria and other major cities in the Nile Delta.


Egypt has been suffering from serious environmental problems which urge the need for going green. 


Life in modern Egypt is a study in contrasts, especially in Cairo, where the constant blasting of the car horns and the loudspeakers of its thousand minarets proclaim both the hectic present and the contemplative past. 

Modern skyscrapers, highways, a subway system, hotels, restaurants, advertising and western clothing blend together with ancient pharaonic ruins, Islamic mosques, Coptic churches, Middle Eastern garb, bazaars and the odor of cattle in a unique mosaic of life in modern Egypt. I once witnessed a huge caravan of farmers, donkeys and camels making a right turn on a principal Egypt avenue.

Egyptian consumers' demand for green products forces manufacturers and legislation to prepare for environmental regulations. The aim of this assignment is to go green in Egypt and to overcome some environmental problems and obstacles that may hinder going green in Egypt.  


Then, we come into group discussion to figure out what product should we produce to fit the modern lifestyle of Egypt. For more information on our product, stay tuned! :)

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